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Where is Maduro?
A question many are asking today. In the case of extra virgin olive oil (EVOO), the answer has to do with the fruit, the climate, and how EVOO is understood.
Everyone is talking about “Maduro”.
But they don't always talk about the same thing.
In the world of EVOO (extra virgin olive oil), "mature" is not a headline or an opinion.
It's a way of talking about the fruit.
Of its time.
From his point of view.
And no, it's not always everywhere.

What do we mean by ripe fruit in EVOO?
The ripe fruit is EVOO that has completed its natural cycle before being harvested.
It doesn't get ahead.
It is not forced.
The extra virgin olive oil that comes from this fruit is usually rounder, more balanced and smoother, with notes of ripe fruit, almond or apple.
A profile designed to accompany, not to impose.
Where is it not always "ripe"?
In many producing areas, early harvesting is prioritized, whether due to climatic conditions, style of EVOO or the demand of certain markets.
In these contexts, very green, intense oils with immediate impact are sought after, where power and freshness are the main focus.
It is a technical and cultural choice.
Simply put, in these cases, the ripe fruit does not always occupy the center of the process.

It's a matter of style, not hierarchy.
In the countryside.
In observation.
In time.
Since 1898, at FINCA HOSTALETS we understand ripe fruit as a choice, not an obligation.
Listening to the olive tree is still part of the process.
Where is it ripe?
In the case of EVOO, the answer does not depend on the map, but on the moment and the decision.
That is the look of FINCA HOSTALETS 1898.
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